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	<title>Mat Greenfield&#039;s Blog &#187; Computer</title>
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		<title>Have a happy period, iPad</title>
		<link>http://www.matgreenfield.com/2010/01/30/have-a-happy-period-ipad/</link>
		<comments>http://www.matgreenfield.com/2010/01/30/have-a-happy-period-ipad/#comments</comments>
		<pubDate>Sat, 30 Jan 2010 23:22:05 +0000</pubDate>
		<dc:creator>Mat</dc:creator>
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		<description><![CDATA[Completely ignoring my Apple iToaster idea, bespectacled pencil Steve Jobs has finally laid waste to years of tablet speculation by bringing out the Apple iPad.
 
So big it takes up an entire wall.
Ignoring the name that sounds like the most technologically advanced sanitary towel, this new product from, soon to be religious cult, Apple no [...]]]></description>
			<content:encoded><![CDATA[<p>Completely ignoring my Apple iToaster idea, bespectacled pencil Steve Jobs has finally laid waste to years of tablet speculation by bringing out the Apple iPad.</p>
<p><a href="http://www.matgreenfield.com/wp-content/uploads/2010/01/image1.png"><img style="border-bottom: 0px; border-left: 0px; display: inline; border-top: 0px; border-right: 0px" title="image" border="0" alt="image" src="http://www.matgreenfield.com/wp-content/uploads/2010/01/image_thumb1.png" width="454" height="314" /></a> </p>
<p>So big it takes up an entire wall.</p>
<p>Ignoring the name that sounds like the most technologically advanced sanitary towel, this new product from, soon to be religious cult, Apple no longer seem content with branding everything they create with a half-eaten fruit and feel the need to make everything look like an iPhone. The iPad is the latest in an explosion of new Tablet PCs – devices which blur the line between netbook and smartphone as they boast the convenience of the latter with the performance of the former. Apple, as expected, declined to unveil this at CES in front of their undoubtedly jealous rivals and staged yet another overhyped product launch in which Steve Jobs walked the huddled masses through the device.</p>
<p>The iPad is, of course, a touchscreen tablet computer that runs Apple’s 1GHz “A4” processor, the first device to do so and, indeed, the first time in recent years Apple have developed a processor rather than sliding between AMD and Intel like an overexcited horse on ice-skates. 1024&#215;786 resolution screen means good video playback but not full HD (or 3D, they’ve missed a trick). It also comes with a choice of 16GB, 32GB or 64GB flash memory capacity and a battery claiming up to 10 hours of use time and more than a month in standby time. Now, I don’t know a lot about batteries, but that’s quite a discrepancy.</p>
<p>Under the hard stuff, we have the OS which appears to be simply a variation on the iPhone OS – similar icons and support for iPhone apps, upscaled to fit the larger screen, and a choice of buying it with or without 3G and needing a data plan. I suppose not including the same OS you would get on a computer presents this more as a leisure device, which is at odds with the unwritten apparent application of tablets which is to replace netbooks as a portable, work device (illustrated helpfully by Steve Jobs and some handy graphics involving a middleground and falling words at the keynote speech, the netbook was crushed by the mere name iPad).</p>
<p>One of the biggest problems I see with the iPad, is the lack of Flash support in-browser, which absolutely fucks the idea of this being used as either a leisure device OR a work device. Using it as a leisure device, in this age of the internet, <u>means</u> web browsing, and that&#8217;s made a whole lot harder when the platform that a big chunk of the web is built on isn&#8217;t supported. This will also affect is as a business device given that any company worth it&#8217;s bisto does publicity and presentations in big shiny flash videos. Sure, Apple were kind enough to offer us a scraping of flash in the stuff we do most (namely BBC iPlayer and YouTube) but this device absolutely needs Flash support or it&#8217;s going to have problems; other tablets support flash, within months (if not weeks) Adobe will release their mobile flash plugin and I&#8217;ll be able to view Flash content on my Palm Pre, but the iPhone won&#8217;t support this. Apple, stop being petty, get your shit together, let Adobe pass it&#8217;s mobile flash for the iPhone and please your obsessive, salavating hounds of fanboydom or&#8230;&#8230;well nothing. Admitedly, nothing will happen to damage the sales of the iPhone, or even the iPad, without Flash because most don&#8217;t understand it. While people see and know the term &#8220;Flash Player&#8221; bandied around on the web, usually in those few seconds before it kicks in on a YouTube video, but few understand what it is or understand when you mention it doesn&#8217;t support it. Someone I know, on mentioning that there&#8217;s no Flash support, replied knowingly &#8216;Oh that&#8217;s ok, I always take photos in the day&#8217;. Typical.</p>
<p>Typing, of course, is handled by an onscreen keyboard and this, I feel, is where the iPad, and indeed the whole tablet concept, falls down. At the keynote speech Jobs demonstrated it by resting the device flat on his lap and typed facing straight down. This is one of the major flaws I see with tablets, in that, to do anything worthwhile involving typing you need to suffer excruciating neckstrain and it just isn’t worth it when you can have a netbook. Laptops were designed with hinges below the screen for a reason. It’s not all bad, however, because in a very Apple-like move, Jobs announced a keyboard that can dock with the tablet making it, that’s right children, a sodding computer. If I were to own one, I wager it’d spend a lot of time sitting docked (and plugged in) on my desk and be used as a second computer.</p>
<p>I actually feel that this device is pretty under-spec, it’s supposedly a work-on-the-go device with all the things you’d need, yet it runs a measly 1GHz processor. Apple fanboys will tear the tape away from their mouths (I got pissed off with the 3GS and started kidnapping them, is anyone complaining?) to tell me that a slower processor doesn’t matter in an Apple environment because it the OS runs faster and more efficiently. Excuse me while I wipe yet another cliché that Jobs tries to sell from my ears and call bullshit on that. Sure, Windows is bloated but I cannot allow you to say that, even if that were true of Apple, a 1GHz processor would run at a bearable speed, it just doesn’t gel.</p>
<p>Obviously the rumours of this device have been around since <em>Duke Nukem Forever</em> was in pre-production but, for the most part, these have been dashed. The toenails of rumour-man were getting so long that it’s good Apple have decided to clip them (I’m not sure what made me think of that metaphor, I must cut my toenails), but it’s a shame because some of the aforementioned rumours, which is now relegated to rank of “made up bullshit”, were quite intriguing and would’ve made the device really stand out, like if it had run Mac OSX (which of course they couldn’t do otherwise it would be a Mac and have the price to show that). Instead of introducing an entirely new looking device, the “big iPhone” look makes sense I guess but putting it on a larger and definitely not pocket-sized device confuses the idea of a phone handset. It’s hardly surprising that Apple wanted to spread this form factor as a brand having managed to do so with every other possible aspect (even with music, going so far as to create their own DRM a few years back), but I think they needed a new look to set out this device as the laptop-smartphone ‘middle ground’ they’re so fond of and not merely an extension on the latter. The screen is laced with a black edge bigger than Steve Jobs’ piggy bank, so the whole things feels like they’ve compromised a lot of screen real-estate for the purposes of the iPhone-look. I would’ve gone with a screen touching the very edges of the device, but that’s merely to feed my uber sci-fi technolust.</p>
<p>What advantages does this tablet have over every other tablet that were announced at CES last year. Apple’s unsubtle timing with the <em>Creation</em> event clearly generated enough hype to overshadow the devices announced in Vegas so that anyone contemplating a tablet will automatically think of Apple. To be honest, there’s nothing that would feasibly set this apart, I was privy a little while ago to some of the visuals of the OS that made it onto the final unveiling and they did make me salivate, but unless it’s in practise I can’t say anything. The eBook reader interface was what I liked the most, but it’s worth mentioning us Bulldogs won’t get native eBook support, and bear in mind that it lacks the e-Ink screen. Maybe it’s because I’m a tech writer, but if I was going to buy a tablet I’d feasibly look at my options and include the iPad as a contender, but not automatically assume it was best and blindly buy it.</p>
<p>Scarily though, fanboys wouldn’t be quite so discerning, and it doesn’t really matter what this device does because there’s already a market who would’ve bought it a month ago. Creator of <em>Digg</em> and co-host of Revision3 show <em>Diggnation,</em> Kevin Rose did a survey a few weeks ago essentially saying that if Jobs said we have a tablet and told you nothing else about spec, features or price but just said that you can order it now, would you buy now? Shockingly, around 30% of the people who took the poll essentially said “Yes, I trust Steve Jobs and would buy right away”. Apple’s hold on these obsessive Apple fanboys is so absolute that regardless of how tablet computers fare in the future, Apple will always have customers.</p>
<p>I like this device, I have to confess, but I think the target of tablet computers in general need changing, and will probably do so organically as these devices become commercially available. These devices are being touted as a replacement for netbooks, as a portable yet functional device, but they won’t work like that; a functional device needs a keyboard that you can use without breaking your neck. I think that these devices will become perfect gadgets, not for “on the go”, but for “around the house”. I can picture myself sitting down on a sofa in the morning with a coffee to read some news, read a book, check my email – but not work.</p>
<p>Though I lose any future Apple-bruising points for saying this, and risk being called an Apple-polisher, but I may actually buy this, or I may buy some other tablet if it’s got a better spec, but this is pretty good. It’s being sold in the US for $500, which equates to around £300ish in the UK, so it’s a relatively cheap device for Apple. However, for the reasons I mentioned above I’d only go for the WiFi one rather than shelling out for another data plan.</p>
<p>But I’m not using that fucking onscreen keyboard…</p>
</p>
<p>P.S. I apologise for the lateness of this post, I’ve been quite ill this week and had to wait for my thumping headache and nausea to subside momentarily so I could read the keynote coverage. Night.</p>
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		<title>CES 2010 &#8211; The Geek Synapse</title>
		<link>http://www.matgreenfield.com/2010/01/21/ces-2010-the-geek-synapse/</link>
		<comments>http://www.matgreenfield.com/2010/01/21/ces-2010-the-geek-synapse/#comments</comments>
		<pubDate>Thu, 21 Jan 2010 17:42:25 +0000</pubDate>
		<dc:creator>Mat</dc:creator>
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		<description><![CDATA[Hey all, this is my roundup of the tech being shown off at CES in Las Vegas this year, this is the article I’m writing for Spark* and won’t need to submit until Tuesday so any feedback or corrections would be appreciated. I wanted to talk about more stuff but I was fairly limited on [...]]]></description>
			<content:encoded><![CDATA[<p>Hey all, this is my roundup of the tech being shown off at CES in Las Vegas this year, this is the article I’m writing for Spark* and won’t need to submit until Tuesday so any feedback or corrections would be appreciated. I wanted to talk about more stuff but I was fairly limited on the word-count so I’ll probably talk about each of the topics covered in more detail later on for a post.</p>
<p><b><u>CES 2010       <br /></u></b>Mat Greenfield</p>
<p>Amongst the glitz, glamour and gambling geriatrics of Las Vegas, January saw the arrival of the biggest technology trade shows of the year, the Consumer Electronics Show, parading the latest innovative, shiniest and weirdest tech that bespectacled geeks and corporate suits have to offer. Unfortunately, the <i>Spark*</i> budget didn’t quite stretch to shipping me off to Sin City to attend the show in person, but I’ve still managed to put together a round-up of all the gadgetry-goodness that you’ll be craving in 2010.</p>
<p>New mobile phones were an inescapable point of intrigue this year, as Google showed off their first handset – the <i>Nexus One</i>. While Google have had their Android OS on the market for some time now, this is the first phone that they have designed themselves, with the aim to sell it directly to consumers SIM-free rather than going through network providers. <a href="http://www.matgreenfield.com/wp-content/uploads/2010/01/motorolabackflip_1.jpg"><img style="border-bottom: 0px; border-left: 0px; margin: 5px; display: inline; border-top: 0px; border-right: 0px" title="motorola-backflip_1" border="0" alt="motorola-backflip_1" align="left" src="http://www.matgreenfield.com/wp-content/uploads/2010/01/motorolabackflip_1_thumb.jpg" width="240" height="160" /></a> Motorola demonstrated their quirky new phone, the <i>Backflip</i>, a phone with a full QWERTY keyboard on the back that you can flip out rather than the traditional slider. Both these phones are gimmicky and otherwise unremarkable 3G touchscreen handsets, the former dripping with hype, having been promoted far and wide as the “Google Phone”, but lacking any particularly groundbreaking features that set it apart from its HTC cousins. Relatively unknown phone manufacturer ‘Sonim’ garnered more publicity than they’d hoped when they challenged BBC <i>Click</i> reporter Dan Simmons to break the “unbreakable phone”, who subsequently rendered it inoperable by smashing it on the corner of a fish tank.</p>
<p> Netbooks, having well and truly embedded themselves into the realm of the everyday use device, were less innovation and more preservation this year. Asus announcing nothing new to their <i>eeePC</i> range but more carbon-copy models that have barely changed since the last CES besides slightly new cases and more names totally unrelated to their use or purpose (i.e. the <i>Seashell</i> or the <i>Surf</i> with no discernible beach link).<a href="http://www.matgreenfield.com/wp-content/uploads/2010/01/alienwarem11x.jpg"><img style="border-bottom: 0px; border-left: 0px; margin: 15px 5px 5px; display: inline; border-top: 0px; border-right: 0px" title="Alienware M17X Notebook" border="0" alt="Alienware M17X Notebook" align="right" src="http://www.matgreenfield.com/wp-content/uploads/2010/01/alienwarem11x_thumb.jpg" width="240" height="164" /></a> The only major innovation on the show-floor here was the theatrics of Alienware in demonstrating their <i>M11x gaming netbook</i>, the first small laptop with sufficient graphics and processing power to run all the usual niche features of a gaming laptop, like customisable case lighting, without breaking your spine when carrying it, a definite plus.</p>
<p>While the turn of the decade didn’t see the invention and full-scale integration of flying cars that we’ve been promised since the mid-eighties, Ford have done their bit in making modern cars seem a little more <i>Futurama</i> by introducing <i>Sync</i>. A user interface fully integrated into the car, allowing you full scale control and customisation, allowing you to almost totally change your displays on the dashboard, console or any display around the car. Along with advanced phone synchronisation via Bluetooth, voice commands, navigation and, most importantly, cup holders.</p>
<p><a href="http://www.matgreenfield.com/wp-content/uploads/2010/01/PolarBearTV.jpg"><img style="border-bottom: 0px; border-left: 0px; margin: 5px 5px 5px 0px; display: inline; border-top: 0px; border-right: 0px" title="PolarBearTV" border="0" alt="PolarBearTV" align="left" src="http://www.matgreenfield.com/wp-content/uploads/2010/01/PolarBearTV_thumb.jpg" width="240" height="169" /></a> Other tech treats from CES included the <i>Powermat</i> wireless charging technology, an adorable TV screen embedded in a toy polar bear from <i>Hanspree, </i>media streamer the Boxee <i>Box</i>, more information on Microsoft’s <i>Project Natal</i>, seeking to rid the gaming world of controllers and a <i>NIMble</i> microwave with a touchscreen Android phone built into it – for some reason.</p>
<p>Surprising no-one this year was the appearance of new eBook reader models, devices that can store and display digital books with e-ink screens to avoid eyestrain and glare. To take on the Amazon <i>Kindle</i>, Samsung wasted no time in announcing a range of eReaders, the <i>E101</i> and <i>E6</i> models come in 10-inch and 6-inch displays, have built-in Wifi and touchscreen and support ePub formats which allow flexibility with ebook stores instead of tying you to a device’s store. <a href="http://www.matgreenfield.com/wp-content/uploads/2010/01/entourage_edge_ebook_netbook_2.jpg"><img style="border-bottom: 0px; border-left: 0px; margin: 5px; display: inline; border-top: 0px; border-right: 0px" title="entourage_edge_ebook_netbook_2" border="0" alt="entourage_edge_ebook_netbook_2" align="right" src="http://www.matgreenfield.com/wp-content/uploads/2010/01/entourage_edge_ebook_netbook_2_thumb.jpg" width="240" height="207" /></a> Entourage’s <i>eDGe</i> eReader is a clever dual-screen device has an e-ink screen attached to a tablet computer, allowing integration between the two devices, such as opening links, searching for references and viewing images in colour from the eBook page on the tablet screen. The Que <i>ProReader</i> set itself apart by being “a professional tool, not a leisure device”, which explains it’s cumbersome A4-page screen size, 3G internet and news subscription feature on the home screen. This costly device would look more at home on the desk of a pristine office, not hastily crammed into a bag and would certainly awkward to carry around or read on. The Copia <i>Ocean 9</i> eReader seeks to turn digital-literature into the next Facebook with social network features built into the device, allowing discussions and reviews between other people reading the same books as you. But if all these different models and features are too much to handle, the simple <i>jetBook Lite</i> solves that issue with a simple, cheap and no-thrills eReader, with 100 free pre-loaded books to get you going, or Bookeen’s small <i>Cybook Opus</i>. It seems that, with the 2009 showing just how profitable the eBook market can be, companies are eager to write their own chapter, unfortunately their desperation to stand out has lead to many bringing out overly expensive and impractical devices that will not, in the most part, stand up to everyday use.</p>
<p>Keeping up with 2010’s futuristic theme, the appearance of several new Tablet PCs at CES this year exploded the ‘don’t need but really want’ synapse in every gadget-geek’s brain. These new devices blur the line between netbook and smartphone, boasting the processing power of the former with the convenience of the latter; even though they can seldom fit in pockets. Dell showed off their <i>Mini 5 Tablet Concept</i>, a prototype device that so closely resembles a smartphone and even runs Android, though Dell were adamant that this qualifies as a genuine computing device and not a phone, despite needing a data plan SIM card to surf the web and its ability to take calls. Microsoft boss Steve Ballmer made an unusually reserved appearance at a keynote speech to talk about new slate computers running Windows 7, with particular focus on the <i>HP Slate</i>, a touchscreen device tailored for the OS. <a href="http://www.matgreenfield.com/wp-content/uploads/2010/01/LenovoIdeaPadU1Hybrid1540x407.jpg"><img style="border-bottom: 0px; border-left: 0px; margin: 5px; display: inline; border-top: 0px; border-right: 0px" title="Lenovo-IdeaPad-U1-Hybrid-1-540x407" border="0" alt="Lenovo-IdeaPad-U1-Hybrid-1-540x407" align="left" src="http://www.matgreenfield.com/wp-content/uploads/2010/01/LenovoIdeaPadU1Hybrid1540x407_thumb.jpg" width="240" height="181" /></a> Lenovo came out with their <i>Ideapad UI</i>, a sleek touchscreen tablet that runs a Linux OS for 3G web browsing and on-the-go usage, but also comes with a keyboard attached to a laptop-esque casing. Sliding the tablet into this case instantly turns it into a Windows 7 machine for more intensive work and solving the onscreen keyboard problem that, for many tablet-adopters, will be a bitter pill. Though Apple has been rumoured to be developing a tablet computer since Steve Jobs had hair, the company was, as per usual, absent from the proceedings in Las Vegas. But did, last week, send out invitations for an event on January 27<sup>th</sup> to the US press emblazoned <i>“Come See Our New Creation!”</i> so, with ever more persistent rumours and the explosion in tablets so huge it can be seen from space, odds are that Apple will announce their tablet as this goes to print; I apologise if it turns out they announced a new line of toasters.</p>
<p>With the release of <i>Avatar</i> at the end of 2009, 3D films are officially here to stay, and CES was packed with displays showing how home-cinema will handle the new format. Sharp paraded their 3D “quad-pixel” technology adding yellow to the RGB configuration that’s happily been in place for years, whereas Samsung triumphantly brandished (and rotated simply for emphasis) their pencil-thin 0.3 inch display. Panasonic are perhaps the company embracing 3D the most, announcing the best quality 3D-HD television at CES and showing off their 3D camcorders. Panasonic even announced a partnership with US satellite service DirecTV, which will allow broadcast of 3D HD content to homes in the States, as will Sky in Britain later on. Unfortunately, enjoying the new format almost definitely means you’ll need a new TV, new cabling and a new receiver, meaning that (like HD) it will take a few years to become widely used; if it takes off successfully at all.</p>
<p>Yeah I know this isn’t rounded off particularly well but the article had to be in four sections and I don’t know how my editor wants them arranged, but didn’t mention any sort of closer so yeah.</p>
<p>Feedback please! Much love.</p>
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		<title>Apple &#8211; &#8220;Come see our latest media circus&#8221;</title>
		<link>http://www.matgreenfield.com/2010/01/21/apple-come-see-our-latest-media-circus/</link>
		<comments>http://www.matgreenfield.com/2010/01/21/apple-come-see-our-latest-media-circus/#comments</comments>
		<pubDate>Thu, 21 Jan 2010 11:27:49 +0000</pubDate>
		<dc:creator>Mat</dc:creator>
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		<description><![CDATA[Apple has cock-teased fanboys of the universe by sending out invitations for an event on January 27th to the US Press, emblazoned “come see our new creation”. Suggesting that (having thought themselves too good for CES) they plan to announce, unveil and, no doubt, parade a new tablet PC; complete with Steve Jobs seeking constant [...]]]></description>
			<content:encoded><![CDATA[<p>Apple has cock-teased fanboys of the universe by sending out invitations for an event on January 27th to the US Press, emblazoned “come see our new creation”. Suggesting that (having thought themselves too good for CES) they plan to announce, unveil and, no doubt, parade a new tablet PC; complete with Steve Jobs seeking constant validation from the assembled journalists by saying “isn’t that cool?” every twenty seconds like an insecure parrot.</p>
<p><img src="http://www.cnet.co.uk/i/c/blg/cat/laptops/apple/invite.jpg" width="467" height="338" /></p>
<p>The reason that they are probably going to announce a tablet pc is because it’s been rumoured since Steve Jobs had hair and we’ve had so-called “leaks” of information suggesting they will do so. Despite the rumour persistence and it’s prior lack of grounding, the explosion of tablets, slates or any variation on that title suggests that now they want to get in on it. Tech websites have been inundated with “leaks” of details on the gadget, as well as (quite ironically) a leaked e-mail about their procedure in leaking details to titillate the geek proletarians. Furthermore, the exponential growth of the Malus-domestica empire (thank you Wikipedia) means that they won’t want to let a market open up without their input, letting another company build up the dominance that they have in the smartphone market in a, albeit delicious, rotation of bureau, wherein they now have to struggle to overthrow the tablet King.</p>
<p>However, for the purpose of merely playing the atheist-devil’s advocate, this is why they might not announce a tablet. Firstly, such a device will be nearly indistinguishable from an iPhone and, unless they find some sort of amazing new feature, they needn’t bother. Secondly, Apple have a habit of letting a new market settle down, look at the problems that the current devices have and then pull out a trump card. Before the iPhone, Windows Mobile owned the market and there was almost no alternative – now every Thomas, William and Harrison company has some OS or device out, ever since Apple started it off; yet none of them have usurped the leader of the crusade, who did very well first time. The leaks could easily be a way to throw people off the scent of their latest gadget, it seems very odd that Apple would enter a market this quickly, let alone with a brand new gadget. Rather than bringing out a Flip-killer, they stuck a camera on the iPod Nano. Rather than bringing out a games console, they promoted the iPod Touch more as a gaming device than a music player. History has shown that Apple usually has to ridiculously confident in their new product to release it as a whole new gadget rather than piggyback it on something they’ve already bought out. I think it’s reasonable to assume that they’re not simply gluing something new onto something old this time, due simply to the hype instead of waiting until MacWorld of WWDC as usual. </p>
<p>Now, it’s clear that Apple have worked up enough media hype that they have to follow through with something truly groundbreaking come January 27th. Whether or not Apple will manage to follow through remains to be seen, but past experience tells me they probably will. If it IS a tablet, then it has to be something truly remarkable to tell it apart from simply a fat iPhone, or any other Tablet PC announced last week, but if it isn’t then it has to be some equally, if not more, astounding to live up to the hype that they’ve created. Either way, this should be fun to watch!</p>
<p>Frankly, I’m still anticipating a new line of “Apple Toasters”.</p>
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